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Gunjan Soni, Head of Jabong and CMO-Myntra, said,?“Our country is going through interesting time and is on verge of changing cultural discourse. This diversity presents to us huge opportunity to reach out to these consumers in innovative ways on the backdrop of changing consumer lingo. There has been a 63% increase in the number of people who are using GIFs and emojis in the last one year. Personalisation is another such emerging trend, during EORS we created 50,000 personalised FB videos of the TVC which resulted in 20 percent increase in completion rate. Through our research we identified 10 key fashion segments, like Urban TrailerBlazers who are movers and shakers of India, GenZ who are over-indexed on fast fashion in their fashion choices. Some of the emerging categories and trends to look out for will be sustainable fashion, handloom products, active wear, personal care etc.”rule hand right Open URL :j158.ccHence, activewear serves the purpose of an active life mixed with a casual social life, it can be used for exercising and then transitioning into casual wear. Activewear affords more flexibility and style along with functionality and comfort, while sportswear is more focused on functionality and performance.rule hand right Open URL :j158.ccThis changes the fashion landscape and more computing will make it’s way into clothing. Businesses who foresee how technology is changing industries often tend to be early adopters and gain from the new wave of customers that adopt their products. Essentially, manufacturing and design of fashion and accessories will become more and more democratized and people who love fashion will stand to gain the most. Open URL :j158.cc
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Gunjan Soni, Head of Jabong and CMO-Myntra, said,?“Our country is going through interesting time and is on verge of changing cultural discourse. This diversity presents to us huge opportunity to reach out to these consumers in innovative ways on the backdrop of changing consumer lingo. There has been a 63% increase in the number of people who are using GIFs and emojis in the last one year. Personalisation is another such emerging trend, during EORS we created 50,000 personalised FB videos of the TVC which resulted in 20 percent increase in completion rate. Through our research we identified 10 key fashion segments, like Urban TrailerBlazers who are movers and shakers of India, GenZ who are over-indexed on fast fashion in their fashion choices. Some of the emerging categories and trends to look out for will be sustainable fashion, handloom products, active wear, personal care etc.”rule hand right Open URL :j158.ccHence, activewear serves the purpose of an active life mixed with a casual social life, it can be used for exercising and then transitioning into casual wear. Activewear affords more flexibility and style along with functionality and comfort, while sportswear is more focused on functionality and performance.rule hand right Open URL :j158.ccThis changes the fashion landscape and more computing will make it’s way into clothing. Businesses who foresee how technology is changing industries often tend to be early adopters and gain from the new wave of customers that adopt their products. Essentially, manufacturing and design of fashion and accessories will become more and more democratized and people who love fashion will stand to gain the most. Open URL :j158.cc
Arvind Lifestyle Brands is well on course to be Rs 5,000 crore company by FY19.rule hand right Open URL :j158.ccThe Lowest Paid are The Worst Affectedrule hand right Open URL :j158.ccIn the recently concluded Black Friday sale in November, Club Factory witnessed over 600 percent year-over-year growth with over 200 sellers clocking in over 15,000 orders per day. Open URL :j158.cc
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